Dix printemps :
anniversary Capsule
Ten years of Rouje (already). And still the same desire: to make you feel like the most beautiful version of yourself, without it ever requiring any effort.
To celebrate our tenth anniversary, we imagined a capsule that tells our story.
An ode to cinema and to unforgettable heroines, the ones who leave a lasting impression from the very moment they appear and capture every gaze.
Conceived as a celebration, this anniversary capsule pays tribute to a timeless, radiant and free femininity that transcends eras and continues to captivate.
The Rouje woman takes up space, dances on tables, and wears dresses that button and unbutton at will, echoing And God Created Woman.
For 10 years, the Rouje woman has escaped definition. She laughs too loudly and enjoys it. She says what she thinks, spontaneously.
Inspired by La Boum, she moves through the party with that effortlessly undone allure that changes everything. The Fergus T-shirt paired with the timeless Dona capri captures that feeling of carefree youth, where the first intense emotions begin to unfold.
Headphones on, she daydreams and lets her mind wander.
The purity of a cream silk satin slip dress, butter and wheat tones and poetic jacquards all echo the romanticism of Sofia Coppola’s interpretation of The Virgin Suicides, a sensibility also embodied by the iconic Gabin dress.
Lace, sheer fabrics, and even black jersey capri pants are a nod to Julia Roberts in Erin Brockovich, where a woman’s independence and freedom fully come into their own.
The bold oversized floral prints on a red background evoke Volver and the intensity of Penélope Cruz, alongside Pedro Almodóvar’s aesthetic, so dear to Rouje.
More than recreated garments, these are attitudes that are being celebrated.
The flamboyance of Betty in Betty Blue blends with a delicate red silk revealing the curve of a hip beneath a strip of lace.
